The 100-Day Challenge For DJs

The Fully Booked Challange

Put a Rocket Under Your Gigs, Audience, and Connections in Just 100 Days

15 minutes a day. Weekends off. A system that's been getting DJs booked for over a decade.

Kickoff: Monday 3rd Aug at 13:00 Ibiza time. Doors close when we start.

Before I explain what the challenge is, I want to show you what it does...

These are real DJs who went through the challenge recently. Not people with huge followings or label deals. Just regular artists who were stuck and decided to try something different for 30 days (so we're extending it to 100 days to treble down on the results!)

Case Study One: Abi Lemon

Abi had been posting for years in the usual DJ style. Updates, artworks, behind-the-scenes stuff. But she was stuck on 500-ish followers and her reels were getting 200-500 views no matter what she tried. As a DJ, she has depth and understanding - and she knows what she is doing. She deserved a bigger following, but nothing was moving.

Inside Launchpad, we changed her format, tightened her hooks, and got her posting with a framework instead of guessing. Within the first month, she went from 500 followers to over 24,000 and did a million views in the month. She's now booking gigs and festivals off the back of her social presence, and she has a plan for the future.

Case Study Two: Jules Vic

Jules was already posting music reels daily. She had about 2,000 followers but couldn't break out. Views were just okay. Nothing was growing.

Once she started using the Launchpad system, her content went from invisible to viral almost immediately. She hit a million views in the first month, jumped to 22,000 followers, and has been busy booking some of her dream gigs in the weeks and months since - including Studio 338 for Forward Motion which she described as the “the absolute top of her bucket list”.

Case Study Three: Jody Vukas

Jody has been DJing for over 20 years. He had around 4,000 followers and a long history of playing great music and trying to make things happen. But the bookings he really wanted were never coming through.

During the challenge, he went from 4,000 to 24,000 followers, hit over a million views, and is now in active conversations with the clubs and venues he's always dreamed of playing.

These aren't cherry-picked exceptions.

This is what happens when you follow a system that actually works, consistently, for 30 days.

Imagine what's possible if you continue it for 100 days?

So What Is The Challenge?

The Fully Booked Challenge is a 100-day challenge that helps DJs build real momentum in their career.

Every weekday, you get a short training module. About 10 to 15 minutes. You watch it, you take action, and you move on with your day. Weekends off.

Over the 100 days, you'll learn and actually do the three things that get DJs booked: create content that reaches new people, connect with the right promoters and events, and start real booking conversations.

This isn't a course where you watch 40 hours of videos and never implement any of it. It's a challenge. You show up, you take action, and by the end of month one you're in a completely different position.

We've been running this system in different forms for over 10 years. We've worked with thousands of DJs. We've stripped it down to the stuff that actually matters and packaged it into something you can do in 15 minutes a day.

Sound Familiar? Keep Reading...

Most DJs aren't failing because they lack talent. They're failing because they don't have a system.

You reach out to promoters and get ghosted. Or worse, you sit around waiting for them to contact you, and the message never comes.

You try posting on socials but you're never quite sure what to post. When you do, it doesn't really go anywhere. Your feed feels a bit empty. Bookers scroll past.

Every club feels clicky and impossible to break into. You're doing all the things DJs are supposed to do, but nothing seems to actually move the needle.

And over time, that turns into doubt. You start wondering if you're ever going to make this work. You see other DJs landing gigs and growing their audience and you can't figure out what they're doing differently.

The answer is usually pretty simple. They have a system. You don't. Yet.

How The Challenge Works

The challenge runs for 100 days and focuses on three things:

Create: You'll learn simple, repeatable content frameworks that actually grow your reach. No guessing what to post. No spending hours on content that goes nowhere. A clear system that compounds over time.

Connect: You'll build a targeted list of the exact promoters, venues, and festivals that fit your sound. Then you'll learn how to start real conversations with them without it feeling awkward or forced.

Confirm: You'll learn how to pitch properly using our Offer System. How to follow up without being annoying. How to ask the question in a way that actually gets replies. And how to turn conversations into confirmed gigs.

Each day you get a short module, you take action, and you check in with the group via your daily check-in.

That's it. Simple, repeatable, and designed to build momentum fast.

A Bit About Us

My name's Mikey. I've been in the dance music industry for two decades.

I launched Wunderground back in 2013 and grew it to 3 million readers a month. Mixmag named it Website of the Year in 2014.

I own and manage Ibiza Club News, the island's biggest social audience. I've worked as a marketing advisor for everyone from Beatport to Claptone. I've spoken at ADE, Brighton Music Conference, and Miami Winter Conference.

Over the years, we've helped thousands of DJs get booked at venues and festivals all over the world.

Clubs and festivals our DJs have played: Hi Ibiza, Space, Pacha, Amnesia, DC10, Fabric, Ministry of Sound, Ultra, EDC, Terminal V, Tomorrowland, Defected, Elrow, Drumcode, and many more.

Featured in: Billboard, Mixmag, Vice, Resident Advisor, BBC Radio 1, Rolling Stone.

Brands we've worked with: Carl Cox, Adam Beyer, Claptone, Jamie Jones, Pioneer DJ, Beatport, Mixcloud, Native Instruments.

I'm not telling you this to show off. I'm telling you because when it comes to getting DJs booked, we've been doing it longer than almost anyone, and the system works.

Everything That's Included

When you join the Fully Booked Challenge, here's what you're getting:

The Fully Booked 100 Day Challenge:
100 days of daily 15-minute training modules (Mon to Friday with weekends off) designed to get you moving fast (€998 value).

Fully Booked Enrollment

Full Enrollment Into The Fully Booked Programme (€2998 value).

Daily Accountability Check-Ins Challenge Style:
To keep you on track and troubleshoot anything that's not working (€298 value).

Countdown Coaching Prep Course:
A short warm-up to get you 100% ready for kickoff (€198 value).

Cohort-Based Community and Live Chat:

You're doing this alongside other DJs, sharing wins, getting feedback, and pushing each other forward with the support of our coaches (€498 value).

Gig-Ready Social Templates Pack:

So you can start posting immediately without staring at a blank screen (€198 value).

Booking Agent GPT (Lifetime Access):
An AI tool trained on 10 years of our booking scripts and coaching calls. It writes your outreach, your pitches, and your follow-ups for you. You keep it forever (€498 value).

Lifetime Access to All Training Modules:

So you can revisit any module whenever you need it (€2998 Value)

End-of-Challenge Momentum Call:
To lock in your wins and plan your next steps after the 30 days.

TOTAL VALUE: €8,186

Pricing

Total value of everything above: €8,186

Your price today: €998 for 12 months enrollment + 100 day challenge

One payment.

No hidden fees.

Lifetime access to the recordings and tools.

Our Guarantee

If you follow the challenge for 100 days and don't see a significant jump in traction in your artist career, I'll give you your money back.

No hoops to jump. If you follow the plan and it doesn't work, you don't pay. I’ve been working with acts implementing this directly, so I know it works. You can’t fully know that until you experience it, and so I'm happy to remove the risk with the money-back guarantee.

And if you'd rather keep going, we'll work with you for free until it does.

I can make that promise because the system works.

You Might Be Thinking...

"I've tried courses before and nothing changed." Most DJ courses teach you theory and leave you to figure out the rest. The Fully Booked challenge is different because you're not just learning, you're doing. Every day there's a specific action. You're in a group with other DJs doing it at the same time. You've got coaches checking in. And the results from the last cohort speak for themselves.

"I'm not sure I have time." Each module is about 10 to 15 minutes. Weekends off. If you can find 10 minutes on a weekday, you can do this. Check your screentime for the last week - you have 10 minutes you can free up..

"I don't have enough followers or releases to make this work." Abi started with 500 followers. Jody had been DJing for 20 years without any of this. The whole point of Launchpad is to build momentum from wherever you are right now.

"What if it doesn't work for me?" Then you get your money back. That's the guarantee.

We Kick Off

Monday Aug 3rd At 13:00

Once the challenge starts, doors close. No late entries. We do this together as a group, starting on the same day.

If you want in, secure your spot before Monday.

Look, I'll Be Straight With You

If you don't change what you're doing, nothing changes. You'll keep posting inconsistently, sending DMs that go nowhere, and watching other DJs book the gigs you want.

You can keep doing that. Or you can give this 100 days and see what happens.

Abi did. Jules did. Jody did. And their careers look completely different now.

P.S. In 30 days, you could have a completely different social presence, an inbox full of real booking conversations, and the clarity and momentum you've been missing. In 100 days... who knows! All it takes is 15 minutes a day and the willingness to follow a system that works.